Darryl Alloo
Digital Marketing Specialist · Lead Generation & Growth
Two years helping small companies in the US, UK and Kenya turn attention into leads — campaigns, content and email, the landing pages they point to, and the tracking that proves what actually worked.
Remote from Nairobi · EAT (UTC+3) · Overlapping UK mornings and US afternoons
About Me
Most marketing plans die somewhere between the idea and the landing page.
I'm a digital marketer who closes that gap. Over the last two years I've worked with six companies across the US, UK and Kenya — planning the campaigns, writing the content and emails, building the pages they land on, and setting up the tracking that proves whether any of it worked.
What makes that unusual is the last part. Most marketers at my level need a developer before their ideas become real. I build the page myself — which means marketing that ships in days instead of quarters.
Right now I own go-to-market strategy for course launches at a UK training company: the campaign plan, the email sequence, the LinkedIn content and the Kajabi landing pages, then the analytics that shape the next launch.
Professional Experience
Digital Marketing Strategist
Own digital marketing strategy for a managed IT and cybersecurity provider — LinkedIn content for SMB decision-makers, marketing automation, and organic search as the primary acquisition channel.
Growth Marketing Specialist
Own go-to-market for every course launch: campaign plan, email sequence, LinkedIn content and Kajabi landing pages, plus the analytics that shape the next one.
Digital Marketing Consultant (Founder)
Lead generation systems for service businesses — booking, lead capture, WooCommerce checkout and follow-up automation. 10+ marketing websites built.
Digital Marketing Specialist (SEO & Conversion)
Owned the organic channel for twelve months. Grew organic to 53.6% of all site traffic — their largest single channel — with visitors up 105% and pageviews up 90% across a 28-day period.
Marketing Lead & Web Developer
Led acquisition marketing across 8+ client brands. Cut load times from ~5s to under 2s, lifting mobile conversions 22% and session duration 25%.
Social Media & Paid Marketing Associate
Grew social audience 45% and engagement 30% over seven months; improved campaign click-through 25%.
Project Manager
Ran 5+ concurrent client projects on time using a three-touchpoint check-in system that cut missed deadlines 30%.
Business Administrator
Administration and operations support for a training consultancy. Redesigned course and training materials, and improved the processes behind scheduling and client coordination.
Key Achievements
Skills & Certifications
Skills
Core
Strategy & Campaigns
Channels
Conversion & Web
Analytics & Operations
Licenses & Certifications
Selected Work
Xyto Taxology
↗Own each launch end to end for a UK tax training company: the campaign plan, the email sequence, the LinkedIn content that warms the audience, and the Kajabi landing pages built around enrolment — then the analytics that decide what the next launch does differently.
One2Gration
↗Led marketing and web delivery for 8+ service-business brands. Rebuilt the pages visitors were abandoning before they finished loading — cutting load times from around 5 seconds to under 2 — which lifted mobile conversions 22% and session duration 25%.
The Odor Doctors
↗Twelve months owning the organic channel. Technical fixes, geo-targeted local pages and landing pages rebuilt around booking intent. Organic grew to 53.6% of all traffic, and the site now surfaces for the queries customers actually type — “car odor removal near me”, “car odor removal service”.
Get In Touch
I'm always excited to explore new opportunities, collaborate on projects, or discuss how I can help your business rank and convert. Feel free to reach out.